Edu blog (February 2022)

Imagine if your products could reach more than half the people around the world. Seems unrealistic, right? Not necessarily. According to Digital 2022 Report, prepared by HootSuite agency and WeAreSocial, social media is actively used by 4.62 billion users worldwide! So how can you use the potential of social media to reach at least some of these people? Here are four proven ways to get new social media followers.

Marketplace can be compared to a large virtual marketplace, where many people offer and sell their assortment at the same time. With a marketplace, you can present your goods in new places, which means many potential customers. However, remember that it is worth developing your brand and investing in your own online shop, and treat the marketplace as an additional sales channel. This way, you will not be dependent on external services and you will not pay commissions on items sold.

An abandoned shopping cart means an unfinished shopping process. This is the bane of today's e-commerce sellers. There are many situations when a customer selects a product in an online shop, adds it to the basket but in the end does not buy it, because according to a study conducted by the Baymard Institute, almost 70 percent of transactions do not end with completing the order. What are the most common reasons and how can they be prevented? How to save an already abandoned shopping cart? Check out the advice from IdoSell.